g are the Himalayas of marketing. Everything else is the Catskills." ~ Al Ries | |
The Four Ps of Marketing Strategies |
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Product strategies -
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Emphasizing new features and benefits of existing products, repositioning them, changing packaging, adding new services
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Selecting the pricing strategy (skimming, market penetration, comparable pricing, etc.)... More
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Consumer / Customer Insight – understanding articulated and unarticulated needs... More
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| 10 Commandments for Building a Growing Business |
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The Customer is King. Define the business of the enterprise in terms of what is to be bought, precisely by whom, and why. Avoid disaster by testing the market prior to development of a product... More
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| What is Marketing Strategy? Marketing strategy is essentially a pattern or plan that integrates your organization's major goals, policies, and action sequences in a cohesive whole to achieve customer success 360. Marketing strategies are generally concerned with four Ps: product strategies, pricing strategies, promotional strategies, and placement strategies. The focus of marketing strategies must the objectives to be achieved – not the process of planning itself. The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in developing new business models and new customer value. You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated |
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