SEO Keyword Marketing with a "Keyword Ladder"
In brief: To be successful in search engine optimization, you must achieve a high degree of keyword clarity (mainly with incoming link text). This means choosing your primary target keyword carefully. So, should you take a long shot on a highly popular keyword? Or just settle for a more attainable 'long tail' keyword? The 'Keyword Ladder' method combines the best of both approaches into a simple, focused keyword strategy.
Keyword Strategy: Search Engines Need Clarity
When preparing your content to be "search friendly", you must make a clear keyword choice. Even Google advises webmasters to "Think about the words users would type to find your pages, and make sure that your site actually includes those words within it." (Google Webmaster Guidelines)
Let's explore some of the common mistakes that webmasters make when keyword optimizing:
Modern SEO - Climbing the Keyword Ladder
Ascent to Google
1. Mistake - Keyword Soup: in the bad-old-days, SEO was all about stuffing pages with tons of keywords, kind of the "buckshot" approach of long-tail SEO. It just doesn't work anymore. In fact, the only way to "win" a keyword nowadays is through focus and consistency -- both on the page itself and in links to the page. By definition, it is impossible to focus on two things at once -- and this especially applies to your keyword-strategy! The best approach is to build links with a single consistently targeted keyword phrase per page. Sure, the keyword phrase can change over time -- but even in change, consistency should be the goal.
2. Mistake - Keyword Greed: Sure, you'd love to come up on the first page for some popular keyword like "backup"... but it's just not going to happen -- at least for a long time. If that's your keyword target, you're going to get buried on page 30 of the search results -- meaning almost NO traffic at all! Your new page is just getting into the game and it can take years of ethical link building to compete with the top players. In the meantime, you'll get NO visitors for all your effort!
3. Mistake - Keyword Cowardice. Ok, you lowered your expectations and chose to go after traffic from a non-competitive "long-tail" keyword. Well guess what? There's not much competition because that keyword is is simply unpopular. Sure you can win a number one position pretty quick -- and you'll get a tiny trickle of traffic -- but that's all you'll ever see from that keyword! Congratulations, you're now the king of an ant hill.
In brief: To be successful in search engine optimization, you must achieve a high degree of keyword clarity (mainly with incoming link text). This means choosing your primary target keyword carefully. So, should you take a long shot on a highly popular keyword? Or just settle for a more attainable 'long tail' keyword? The 'Keyword Ladder' method combines the best of both approaches into a simple, focused keyword strategy.
Keyword Strategy: Search Engines Need Clarity
When preparing your content to be "search friendly", you must make a clear keyword choice. Even Google advises webmasters to "Think about the words users would type to find your pages, and make sure that your site actually includes those words within it." (Google Webmaster Guidelines)
Let's explore some of the common mistakes that webmasters make when keyword optimizing:
Modern SEO - Climbing the Keyword Ladder
Ascent to Google
1. Mistake - Keyword Soup: in the bad-old-days, SEO was all about stuffing pages with tons of keywords, kind of the "buckshot" approach of long-tail SEO. It just doesn't work anymore. In fact, the only way to "win" a keyword nowadays is through focus and consistency -- both on the page itself and in links to the page. By definition, it is impossible to focus on two things at once -- and this especially applies to your keyword-strategy! The best approach is to build links with a single consistently targeted keyword phrase per page. Sure, the keyword phrase can change over time -- but even in change, consistency should be the goal.
2. Mistake - Keyword Greed: Sure, you'd love to come up on the first page for some popular keyword like "backup"... but it's just not going to happen -- at least for a long time. If that's your keyword target, you're going to get buried on page 30 of the search results -- meaning almost NO traffic at all! Your new page is just getting into the game and it can take years of ethical link building to compete with the top players. In the meantime, you'll get NO visitors for all your effort!
3. Mistake - Keyword Cowardice. Ok, you lowered your expectations and chose to go after traffic from a non-competitive "long-tail" keyword. Well guess what? There's not much competition because that keyword is is simply unpopular. Sure you can win a number one position pretty quick -- and you'll get a tiny trickle of traffic -- but that's all you'll ever see from that keyword! Congratulations, you're now the king of an ant hill.
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